PROFESSIONAL EXPERIENCE
Digital Designer |
Next Play Athletics
Jul 2025 - Present
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Master Brand Identity: Engineered a comprehensive visual identity system, custom template libraries, and factory-ready apparel vector blueprints to establish market authority and brand consistency.
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Website Architecture: Designed and built the brand’s centralized e-commerce platform and website entirely from scratch, optimizing layout, navigation, and user experience flows for physical merchandise setups.
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Logo Design & Asset Creation: Developed the custom logo mark and core visual assets, streamlining the digital presence to align physical athletics with modern digital standards.
Brand Strategist & Web Developer | Kaitlantis Agency
Jun 2024 - Present · 2 yrs 2 mos
• Lead projects from brief to launch across web, social and digital.
• Design and build responsive, custom-coded websites with smooth UX/UI and registration flows.
• Create multi-platform assets (sites, templates, animations, 3D, promos) that tell clear brand stories.
• Coordinate designers, developers and content creators to deliver cohesive experiences.
• Partner with C-level clients to align on goals and measure results.
• Research trends and platforms to keep client work current and competitive.
Brand Strategist & Web Developer | Kultur Ties
2025
• Led brand strategy and development for a new community event.
• Created full visual identity and brand guidelines.
• Designed and built a responsive event website.
• Coordinated partners and organizers to launch on time and on budget.
Multimedia Designer | Terrasse Teranga
May 2022 - Jul 2024 · 2 yrs 3 mos
• Established comprehensive brand guidelines and visual identities, ensuring cohesive execution across all marketing channels and digital platforms.
• Produced high-end multimedia assets and marketing collateral that optimized user engagement through advanced retouching and strategic layout design.
• Revolutionized in-venue guest experiences for thousands of attendees by designing interactive digital wayfinding, menu boards, and schedule systems.
Graphic Designer | Neolabs
Feb 2022 - Apr 2024 · 2 yrs 3 mos
• Strengthened brand identity across website prototypes, social templates and newsletters.
• Designed cohesive social media templates that boosted engagement.
• Kept all digital touchpoints visually consistent with the brand.
Formation
Graphic Design | LaCité
2019-2022
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Design Principles & Theory: The fundamentals of layout, grids, color theory, and composition.
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Digital Typography: The study of typefaces, hierarchy, and how text conveys tone and meaning.
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Software Mastery: Hands-on training with industry-standard applications like Adobe Illustrator, Photoshop, and InDesign.
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Branding & Corporate Identity: Creating logos, brand guidelines, and cohesive marketing materials.
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Web & UX/UI Design: Translating design layouts into websites and mobile apps, focusing on user experience and interface.
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Packaging & Print Production: Designing 3D product packaging and preparing digital files for commercial printing.
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Portfolio Development: Capstone projects where students build a professional portfolio of work to showcase to future employers.
Advertising Design |
Multimedia University
2023-2026
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Creative Strategy & Concepting: Brainstorming big-picture ideas, developing advertising hooks, and learning how to solve business problems through visual storytelling.
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Art Direction: Overseeing the visual tone, photography, video production, and general artistic style of major multi-channel campaigns.
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Copywriting for Advertising: Crafting headlines, body copy, and video scripts that pair perfectly with visual design to drive audience action.
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Consumer Psychology & Research: Analyzing target demographics, market trends, and human behavior to create advertisements that successfully resonate.
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Multimedia Campaign Design: Learning to pitch cohesive ideas that work seamlessly across print, television, social media, and digital billboards.
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Brand Strategy & Activation: Creating full-scale brand identity systems and planning live experiences or stunt marketing to engage the public.
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